EPiTConsult

Google bosses convicted in Italy

An Italian court has convicted three Google executives in a trial over a video showing an autistic teenager being bullied.

The Google employees were accused of breaking Italian law by allowing the video to be posted online.

Judge Oscar Magi absolved the three of defamation but convicted them of privacy violations.

The UK’s former Information Commissioner Richard Thomas said the case gave privacy laws a “bad name”.

The three employees, Peter Fleischer, David Drummond and George De Los Reyes, received suspended six-month sentences, while a fourth defendant, product manager Arvind Desikan, was acquitted.

David Drummond, chief legal officer at Google and one of those convicted, said he was “outraged” by the decision.

‘Ridiculous case’

“I intend to vigorously appeal this dangerous ruling. It sets a chilling precedent,” he said.

“If individuals like myself and my Google colleagues who had nothing to do with the harassing incident, its filming or its uploading onto Google Video can be held criminally liable solely by virtue of our position at Google, every employee of any internet hosting service faces similar liability,” he added.

Peter Fleischer, privacy counsel at Google, questioned how many internet platforms would be able to continue if the decision held.

“I realise I am just a pawn in a large battle of forces, but I remain confident that today’s ruling will be over-turned on appeal,” he said.

Richard Thomas, the UK’s former information commissioner and consultant to privacy law firm Hunton & Williams, said the case was “ridiculous”.

“It is like prosecuting the post office for hate mail that is sent in the post,” he told BBC News.

“I can’t imagine anything similar happening in this country. The case wasn’t brought by the Italian equivalent of the information commissioner but by criminal prosecutors and we don’t know their motives.

“I find it worrying that the chief privacy officer who had nothing to do with the video has been found guilty. It is unrealistic to expect firms to monitor everything that goes online.”

Seeking consent

The verdict is likely to have ramifications for content providers around the globe.

Google said at the trial that pre-screening all YouTube content was impossible.

The video at the centre of the case was posted on Google Video in 2006 shortly before the firm acquired YouTube.

Prosecutors argued that Google broke Italian privacy law by not seeking the consent of all the parties involved before allowing it to go online.

Google’s lawyers said that the video was removed as soon as it was brought to its attention and that the firm also provided information on who posted it.

As a result four students were expelled from their school in Turin, northern Italy.

Source: www.bbc.co.uk

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How to Make Money On The Internet with Articles In 24 Hours

There are several different ways that you can make money on the Internet. If you have been online for any length of time, you know that earning money can be difficult if not impossible. Many gurus offer their services at the tune of several thousand dollars per course to help you get started. Here’s a way you can get started for free or at a minimal cost using articles.

The first step is realizing that there are literally thousands of articles that are submitted to article directories every day. Depending upon the type of article that is written, it will be picked up by other people to be used on their websites all over the Internet.

The second step is choosing a popular topic such as health, weight loss, make money, and writing articles in mass for this particular subject.

The third step is submitting these articles with a link back to a website or blog that you own that can be monetized in some way. This could be Adsense, an affiliate program, or a squeeze page that will capture an e-mail address.

By doing this on a daily basis, you will soon see the gradual influx of traffic that will generate income for you as your articles are picked up by more and more website owners which will give you additional traffic and back links each and every month.

If you are not good at writing articles, you can outsource them either to American writers or people in other countries. The cost difference runs about eight dollars for an American article and about three dollars for one that is written by someone in another country.

The key to this working is having a steady supply of articles are being submitted on a daily basis going to websites that will earn you money. It’s that simple. Do it today.

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How To Make Google Work For You in 2010


by Jacob McAlpine

Most of you have heard the words Google adwords or have even used it. According to a survey done to people who have used Google adword, 95% have failed some miserably due to the rising cost of advertising on this giant, most liked search engine. Some have depleted their savings accounts with the notion that, by trying different advertising campaigns, they might hit the jackpot. Let us face the facts, in order for one to excel in any endeavor, hard work, determination and smartness must accompany the individual. Google adword advertising is no exception.

For the newbies, Google adword involves placing your ad on Google search results or at Google partner sites where you pay for only the clicks people made to come to your site with the hope of making sales. It involves choosing a keyword and setting out a campaign such that when people search for it, your ad appears in the search results. Due to competition, these keywords are bid just like in an auction where Google will show the highest bid keyword first. After all they want to make money too.

A good effective campaign, involves a thorough research on profitable keywords, competitors and ad format. Before you place your ad on Google, use a tool like Keyword Elite to guide you in your research. Personally I have been using it for 3 month now and I have noted 3%- 4% conversion rate while bidding below my competitors but it all depends on your niche. In fact with this tool you can peep through your competitor’s keywords that make sales, ads that made the sale and the price they paid for the keyword. It’s like a Google cheat sheet.

Now that you already have the research tool, its time to compose an effective ad campaign. When writing it you should try to make the display url match your keyword. this will increase click through and also improve ad quality score and hence you will pay less for the keyword. Google allows any word in the url provided that the domain matches with the domain of the destination url. For example if you are selling baby toys your display url can look like “www.example.com/Baby-Toys” which is more compelling. Don’t worry if there is no such page or directory.

Another tip is to match your ad to your sales or destination page so that a person that clicked on your ad will find what was promised in the ad, on the landing page. Through the research you did earlier  with the keyword tool, you are aware who your competitors are and how their ads look like. This will give you the opportunity to stay ahead of the game by improving your rivals headings by adding better descriptive adjectives like Best, Healthy etc. Generally people are attracted by promising words in the heading which will increases the click through ratio and hence pay less in bid due to improved quality score. In other words stand out from your competitors.

For in-depth strategies and tips  to make Google work for you, click here

Build Your Own PC

 

It is increasingly popular to build your own computer. In most cases, it saves money, and it guarantees you get what you want. It also assures you avoid proprietary designs many companies use to keep you coming to them for new parts. Best of all, having built the system yourself, you become very familiar with that system and with computers in general.

People from all walks of life today build their own PCs. Executives, engineers, students, housewives, they all do it today. But, at the same time, pre-built PCs have come down in price quite a bit. Today, one is left to wonder whether it is best to build a PC yourself or to simply buy one off the shelf. I’ll address that here.

If you are a real PC enthusiast, this question may be a non-issue. The answer may be as obvious as the color of the sky. This is predictable, of course. When one builds their own PC, they are able to not only understand their PC better because they built it, but they are able to choose each component that goes into their PC. There is really something to be said for choosing your own components, and I’ll go into that further below. There is also a certain sense of satisfaction with having built a PC. One spends a few hours (or less for those more familiar with the process) to put the thing together. Then comes the moment of truth when one hits the power switch for the first time. If it works on the first try, its beer time!

But, besides the joy of it, is it worth it? Is it a practical use of your time? Will it really save you money? The answer to that question today has become a bit gray. A few years ago, the answer was obvious. Pre-built PCs were typically built from OEM, cheap components. The performance was average to simply awful. The choice was obvious: If you wanted a decent PC, you better build it. Today, the line has blurred. Where many off-the-shelf PCs today still use cheaper components in an effort to save money, there are more pre-built PCs today which do use quality hardware and whose performance ranks up there with the best of them.

Let us look at some of the key areas of interest in this:

Component Selection

Most commercial PC buyers (except for the ones who build higher end models) do not make a big deal of which components they use. They will, of course, tell you the specs of the system, but often do not elaborate on the brands of the equipment they use. Most lower to average priced pre-built PCs use more or less generic hardware. It gets the job done, but what you get is what you get. Upgrading can be a problem for this reason. In contrast, building your own PC means you can handpick all components in your system. You can ensure you get good, name brand hardware which will have proper manufacturer support and driver support. Most importantly, you can ensure you get hardware that will perform. One aspect of pre-built is that compatibility issues are taken care of by the manufacturer, but there is a tradeoff made in that guarantee.

Price

In general, you can get more bang for your buck building your own PC. In many cases, you will find equally priced and comparable PCs, where one is pre-built and one would be homebuilt. You can buy PCs cheaper than you can build them, but when you consider the hardware choices within, the price is offset in favor of homebuilt. One thing to consider here is the value of your time. If you are a very busy person where time is money, then you most likely want to buy a pre-built PC. If you don’t mind taking the time, though, you can do better doing it yourself.

Support

Available support is a key concern for do-it-yourselfers. When you build it yourself, there is nowhere to take the PC for service. You can’t say “Here, make this work.” On the other hand, pre-built machines typically do come with manufacturer support. But, support is anything but consistent. Some manufacturers have questionable records on support whereas some are quite good at it. Having support for your PC is no guarantee of having a problem-free user experience, and it is certainly no guarantee that they will take responsibility for your PC if it doesn’t work. The good news for do-it-yourselfers is that the community of people who do this kind of thing themselves is increasing. There is a lot of data on the internet, and community sources for assistance. I’m compelled to mention our own forums where a community of thousands is available to help you out on your PC.

Warranty

On pre-built PCs, there is typically a warranty on the whole system, and in many instances, you are offered an extended service plan at the time of purchase. Home built PCs do not have full system warranties, of course, but if you buy good name brand hardware, most of the components will themselves have warranties. So, really, either way, you can be covered here.

Software

Pre-built PCs often come with much software on it, most importantly the operating system itself. The actual price of the software is pretty good, because manufacturers get great deals on this software because they buy in bulk. On the flip side, though, these PCs sometimes come with too much software, meaning garbage that you do not want and just clutters the hard drive and bugs you to buy stuff. It can be quite annoying. On homebuilt PCs, you might pay a little more for the software per unit, but you will get what you want and only what you want, plus you can set it up how you want.

In general, I’m a big fan of the homebuilt PC. I’ve never used a PC I didn’t build myself. I think its a huge money saver. In my case, I built it myself, and then as technology progressed, I incrementally upgraded the machine. This saves a lot of money in the long run, because with a pre-built commercial machine, once it goes out of date, you pretty much need to start anew with a new PC.

Source: http://www.pcmech.com/byopc/


Real-Time Search Engine Adds New Features

Real-time search engine Wowd, has introduced a real-time tag cloud and a real-time streaming feature to its search service.

The real-time tag cloud is based on hot topics customized to an individual’s search query. Wowd’s “Hot Topics” tag cloud offers a slice of the most popular topics online, including blogs, news, and the most discussed topics on Twitter.

Users can personalize their own tag cloud by downloading Wowd’s browser application or they can stick with a basic tag cloud based on the most popular pages people are visiting in real-time.

The company’s new SearchStream feature continuously crawls the web looking for new information related to a user’s search query. Results roll in automatically from across the web. SearchStream is also available by downloading Wowd’s browser application.

Other real-time search engines include OneRiot, which was rumored to be in talks with Yahoo last year, CrowdEye and Collecta.

“These features highlight the best aspect of Wowd’s real-time search: fortuitous discovery,” said Mark Drummond, CEO, Wowd Inc.

“Wowd doesn’t solely rely on tweets for real-time information. Our results are based on what the majority of people are interested in across the entire Web, at any given moment.”

Source: webpronews.com


Google Uses Hours of Search History to Serve Ads

Basically what this means is that Google is using user’s search history to determine what ads to show on sites using AdSense. If a user arrives at one AdSense site via a search results page, and then goes to another AdSense site within a few hours, they might see ads based on the referral data from the first one.

“The technical way that we’re doing this is by associating the relevant query words in the referral URL with the existing advertising cookie on the user’s browser,” says AdSense Associate Product Manager Rebecca Illowsky. “After a short period of time (a few hours) the query words are no longer used for the purposes of matching ads. Of course, users can continue to opt out of our advertising cookie at any time here.”

“This allows us to deliver more relevant ads on a wider range of AdSense partner sites that a user may browse over the course of a few hours,” she adds. “Using signals from the referral URL is just one part of our teams’ continuing efforts to deliver even better contextually matched ads on your website.”

Some people claim to have already seen a rise in clickthrough rate since Google made these changes. Commenting on Google’s explanation, one reader says, “I saw a rise in CTR and was wondering [if] something was cooking so I guess this was it.”

Source: webpronews.com